GOOJ is created by Teveen and Lori Demirjian.

Gooj translates to the Armenian word for “clay vessel,” used from 4100 B.C. to transport water from mountain streams or store large amounts of wine during celebrations. The gooj became such a nuanced part of Armenian communities as Armenian women would balance them atop their shoulders for miles on foot. GOOJ is a bow to the Armenian highlands and its many historical kingdoms of rich tradition.

With the introduction of Host, GOOJ extends beyond its own creations to curate imported delicacies and hosting luxuries, sourced from craftspeople and regions that share our reverence.

Welcome to our world, where modern antiquity comes to the table and graces the hosting space of all creatives.